> These days, every fly by night business can have a slick logo
As a logo designer, I'm surprised at how much I think this is true but don't actually observe it much. It does happen, but the majority of businesses still seem to pay for worse logos than they deserve, and the majority of come-and-go businesses also fall into that grouping nicely.
I'm learning, BTW, that even the website experience is a good gauge (well, better than a logo in significant ways) of the quality of the brand.
As a logo designer, I'm surprised at how much I think this is true but don't actually observe it much. It does happen, but the majority of businesses still seem to pay for worse logos than they deserve, and the majority of come-and-go businesses also fall into that grouping nicely.
I'm learning, BTW, that even the website experience is a good gauge (well, better than a logo in significant ways) of the quality of the brand.