Oh, great. Then in a few years we can have minor security issues given names, too. Like how winter storms this past winter were called "Polar Vortexes." This world needs less media sensationalism, not more.
They can just use NSA-style semi-random codenames. Every CVE can be automatically assigned a pair of words out of a hat. It'll be particularly beautiful when combined with already-silly software names. I want to have to tell my boss that Raring Ringtail has been affected by Nevada Horseshoe or somesuch.
MOODLE is an eminently useful free software course management system. A PHB I used to work for got very worried about the 'silly name' and the lack of an 0845 number for when anything went wrong. Took ages to convince him that it was a sensible alternative to another well known course management system that cost a couple of teacher salaries per year.
"Polar vortex" is not a proper name. Complaining about that is like complaining that we have given names to things like "buffer overflow bug" or "double free".