Keep in mind that was written like 12 years ago, when things looked differently than they do now. (Notably that's pre material design and pre kennedy (the precursor to material))
article is from Aug 2005, so more like 19 years... I became suspicious when I was told the hero of the story left Amazon to join Yahoo!, which, y'know, was what people were wont to do back in the day, not so much anymore I'd guess
