I think it seems low because of the magnitude of the crime. Also because we punish more violent crimes with very harsh sentences including charging non-violent perpetrators with violent crimes(Felony Murder).
Add in the desire to be seen as doing something with sentencing inflation and your get multiple hundred year sentences.
At first I felt that 25 years was short but thinking about it, he will be ~60 when he gets out... so maybe not too short.
I don't think we should pressure people into admitting guilt, but cooperating could be important. What more should he have done to help the people affected by his fraud?
I agree we should not pressure it but if you are guilty and caught with your hand in the cookie jar, it could be your best option. A good attorney will advise you if your best course is to minimize the damage by accepting a plea deal.
Madoff spent ~12 years in prison before he died at 82.
They gave him a 150 year sentence for a crime on par-ish with SBF's crimes, because at 70 there is little difference between 20 years and 100 years, so you may as well go for the shock value.