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>"tour of new features" wizard spammed at the user when they're opening your app

If you ever see these in an app it's a sign the team has a talent problem. People actually with talent to solve problems with the app would actually tweak the interfaces to make the tools discoverable or better. Teams with low talent (Modern Adobe etc) just work on spamming the front of house with messaging (Written in web tech that flashes up as a white rectangle first, obvs) in the hopes of changing user actions rather than actually working on the product itself.

Once I realized this I see this everywhere and the products that do it just never evolve or get better.



Apple is a good example. The UI is mostly simple enough that no extra guidance is needed. But when signing up, they do show a few slides about how to use gestures and include a “tips” app if you want to know more. Most of these tips being stuff most people just work out themselves.

No walk thrus with arrow pointers and text boxes.




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