This is a great plan if you're working with rocks or particles but these are human beings, once they distrust you it's pretty hard to get that back. Technologists treating human beings as inanimate objects of optimisation captures what I find so disheartening about the trends in our field
Ethically I agree and yet it'll certainly be interesting if this strategy works. It may bring in new discoveries on how people organize themselves on social media and how a new social media can be created or destroyed.