You're right in your first para, wrong in the rest.
You can't lawfully squat a brands trademarks, neither in SERPs, domain names, nor in real world signposts.
You can use trademarks for comparison but having a signpost - virtual or actual - that has another brand on it is tortuous infringement. Bait and switch is rightly unlawful.
Hmm, I've been using "tortuous" as the adjective for tort for probably a couple of decades and you're the first person to try to correct me. Clearly I'm using what Wiktionary classes as usage that's obsolete.
Interestingly googling around the principle usage -- to mean pertaining to a tort -- of this spelling is in UK Terms of Use. It's quite hard to search though as often people will talk about tortuous caselaw [1], meaning 'twisting and turning'. Both usages can be in the same document, so Google Search - in particular - is no good here.
Spelling "tortuous": I find supporting documents from the UK Home Office [3], the UK IPO (including in court proceedings for trademark), and in private practice references to UK tort law, eg [2] dated 2019.
I don't consider my usage to be wrong per se but will consider using tortious in international forums (I so wanted to write "fora", lol); thanks for the query, terse as it was.
It's possible we're all using it "incorrectly" of course. I work in the IP sector, we might all be drinking from the same fountain (eg perhaps reading past UK caselaw keeps us archaic).
If "tortuous" didn't already have a completely different useful meaning, I wouldn't object. Calling harmful behavior "tortious" shouldn't be ambiguous. I'm not sure what happened in olden times, but over the last decade "tortuous" has dominated because of clueless spellcheck.
It's just a slight misspelling. It should be "tortious" instead of "tortuous" [1]. Interestingly, my spell checker does not recognize the former, but it does the latter.
You can't lawfully squat a brands trademarks, neither in SERPs, domain names, nor in real world signposts.
You can use trademarks for comparison but having a signpost - virtual or actual - that has another brand on it is tortuous infringement. Bait and switch is rightly unlawful.