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We still do not have much clarity on the price point. The screenshot (see gniv’s link) shows that a 24-min ride could cost around $8, with an apparent 20% rebate.

I suspect that they won’t try to under-cut Uber too dramatically but the long-term costs are bound to be much lower if you don’t need to pay a driver. That illustrative price seems to match this. They certainly have copied Uber’s focus on identifying the best pick-up and drop-off based on many factors, notably road setup. I’m less sure about child seats: their copy and photo seem to imply that there are infant raisers. However, it would be unusual to have those in every car. I’m not seeing a way to indicate that you want one in the interface, and presumably, that’s a request per journey, not an account permanent status.

People have suggested advertising but I’m not seeing any of it in the screenshot, nor do I expect to see it any time soon, until their model has imposed itself.



I suspect that in the long run they will have a combination of driver assisted and driverless car. If you set a pickup and destination point, Waymo (and other competitors) can calculate the difficulty of the drive. If it's an easy route...send a driverless car. Difficult? Driver assisted.

The driveless car will average out with a lower cost. As a consumer you're guaranteed a ride somewhere and know it will be cheaper than Uber.

I'm optimistic in driveless car, but we need to be realistic that it wont be solved 100% in the near term...and it doesn't need to be for the taxi service to be profitable.


Brad has written a bunch about robocar economics. Here's one piece.

https://ideas.4brad.com/robotaxi-economics


I expect the funding model for self driving taxis will be like validated parking. You ride free (or reduced) if you spend $x at whatever business, shopping mall, etc.


Why though? Even in places with cheap labor (so cheap drivers), they still don’t have things like that, taxis are just cheaper.


Because if I'm Safeway and I can get elderly people to come to my business (for shopping, prescriptions, etc.) they won't be shopping somewhere else. The business gains/retains the clientele by providing the driving service.


Just fund a minibus from the retirement home. I think many people do that already?

Ok, so it’s an interesting idea to use personal transit, but it could be done already without self driving vehicles, it might be economical. But it would be pretty niche.


It's just a thought, not a business plan :)


I think you're bang on - but it needn't be limited to driverless cars.

Honestly, I'm surprised it's not something that Google have already built heavily into Maps. People often search for what they want (e.g. burger, pizza) - this would be an obvious time to offer deals or discounts to drive customers to particular businesses. You then expand to compete with particular retailers - someone searches for Nike specifically, they get offers from the nearby Adidas store.

This is not really any different to what happens with Google searches, where advertisers can buy keywords related to their competitors.


Shouldn't it be enough that the taxi will only drive to one of the businesses that has sponsored it?


Why do you need self driving for this?


Reduced costs.




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