I actually have a personal assistant, but for many tasks, Magic+ is simply better (and completely responsive 24/7, which I would never demand of an employee).
They are exceptionally good at getting things done. A regular person could spend hours or days researching the best way to get something done, Magic already knows. There are real scale effects here.
I never heard of this before but it sounds it scales better to big and small jobs, and is more efficient use of available manpower.
Say you have a huge job, or many small jobs, that one personal assistant couldn't do at once alone. Or if you don't have enough jobs at all times of the day to keep your personal assistant busy. etc..
Its kindof analogous to renting time on a server farm vs owning a pc.